Promotional artwork for GTA 6 recently appeared simultaneously on six massive digital billboards in New York's Times Square. With less than a month remaining until the planned release, this high-density ad placement is seen as Rockstar Games' effort to further scale up its marketing campaign.
Times Square is a globally renowned outdoor advertising location with high placement costs. Prior to this, GTA 6 ads had already appeared in U.S. cities such as New York, Los Angeles, Miami, and Chicago. A September billboard campaign also partnered with Spotify, displaying game artwork alongside the Spotify logo.
Rockstar Games also released the game's launch trailer on October 15, further showcasing the story of Jason and Lucia as they become entangled in a criminal conspiracy while struggling to survive after a failed heist in the fictional state of Leonida.
GTA 6 is scheduled to launch on PlayStation 5 and Xbox Series X|S on November 19, 2026. This Times Square ad campaign did not reveal new gameplay or version details, focusing instead on expanding promotional coverage as the release date approaches.