After analyzing the graphics card retail markets in ten countries, Hardware Unboxed stated that graphics card prices have risen for the third consecutive month. According to their methodology, the average price increased by another 10% month-over-month in October, or 11% when including the GeForce RTX 5090. Combined with a 15% increase in August and a 7% increase in September, the cumulative rise over the three months is approximately 35%.
This statistic covers markets including the US, Germany, the UK, Canada, Australia, and Poland. It uses the lowest prices among actually available models, rather than the average list prices of all models from partner manufacturers, thus more closely reflecting the entry-level price consumers can currently pay for graphics cards.
The RTX 5090 was the tracked model with the largest price increase in October, rising by an average of 32% across ten countries. Its lowest spot price in the US rose from $6,890 to $9,400, while in Germany, the price increased from €5,640 to €8,000. The RTX 5080 saw an average increase of 22%, with its lowest US price rising from $1,580 to $2,200 and reaching €2,100 in Germany, representing increases of 39% and 40% respectively. Some retailers also reported limited supply.
AMD and Intel graphics cards have also seen price hikes. The global average price for the 16GB Radeon RX 9060 XT rose by 17%, while both the Radeon RX 9070 and Radeon RX 9070 XT increased by 12%. The Intel Arc B580 rose by approximately 10%. Analysis suggests that even excluding the RTX 5090, current average prices remain 44% higher than the suggested retail prices adjusted for exchange rates and local taxes, with no signs of significant improvement in the short term.