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Pokémon 30th Anniversary "Choice" Themed Merchandise to Launch in November!

The "Pokémon Timeless Adventure" series, celebrating the 30th anniversary of Pokémon, will release a new batch of merchandise themed around "Choice." Online sales begin on November 5, 2026, while physical stores will start selling on November 7. The flagship item is a key holder featuring three Poké Ball-shaped charms.

《宝可梦》30周年“选择”主题周边将于11月发售!

Set in the Paldea region, the series' visuals depict Pikachu, Sprigatito, Fuecoco, and Quaxly preparing to choose their paths and embark on an adventure. It taps into the familiar emotional theme of "choosing from three partners," resonating with long-time players.

《宝可梦》30周年“选择”主题周边将于11月发售!

The base of the Poké Ball key holder is designed after the table displaying starter Pokémon in Professor's labs, with a magnet on the back for attaching to iron surfaces like doors. Players can use it to hang keys or their favorite mascots. The price including tax is 3,960 yen.

《宝可梦》30周年“选择”主题周边将于11月发售!

This product line also includes acrylic keychains with carabiners, A4 folders, sticker sets, acrylic blocks, and roll cakes. The acrylic keychains are priced at 935 yen (including tax), and the acrylic blocks at 2,860 yen. The Pokémon Center online store will begin sales on November 5 at 10:00 AM, while physical Pokémon Centers will start selling on November 7.