Recently, PC Partner, the parent company of ZOTAC, Inno3D, and Manli brands, issued a warning that the supply situation for entry-level graphics cards will further deteriorate in the second half of 2026. The company noted that shortages have already impacted the market, as PC Partner's own GPU sales fell by 18.4% in the first half despite an increase in average selling prices.
This issue is particularly pronounced in the budget segment, where rising component costs have the most significant impact on end-user prices. PC Partner expects the supply situation for entry-level GPUs to worsen in the second half of 2026, which could further drive up prices for these models.
The current situation unfolds against the backdrop of rising overall costs for GPU manufacturers. Increasing prices for memory and other components have placed additional pressure on NVIDIA and AMD's manufacturers and partners, particularly in the budget segment. In contrast, high-end graphics cards are less affected by shortages, as their buyers are less sensitive to price hikes.
Therefore, PC Partner's warning suggests that the second half of 2026 could be even more challenging for budget GPU buyers. The 18.4% drop in sales volume during the first half, coupled with rising average selling prices, indicates that the market is already feeling the impact of worsening product availability.